Reaping the Rewards of Getting Around Mobile Marketing Roadblocks
Over the past few months I’ve shared thoughts on some of the obstacles to mobile marketing success, as well as on ways these roadblocks can be overcome. Understanding and overcoming these obstacles...
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AdTruth Announces Partnership with Inneractive
Between the App Store and Google Play, approximately 70 billion apps have been downloaded to consumer devices around the world. This presents marketers with a huge incentive to allocate some of their...
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Cookie-Less Tracking: Device Fingerprinting vs Device Identification Technology
Featured today on The Wall, our EMEA MD James Collier writes on the key differences betweeen device fingerprinting and device recognition. According to the Office of Fair Trading, UK revenue from...
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It’s Time for a Big Change in the Mobile Industry
AdTruth recently came back from the Mobile Media Summit in Barcelona where we moderated a panel called “Making Sense of Your Digital Audience” at Mobile World Congress. Shortly after the show, James...
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